Websites that are easy to update
Once you have got your website up and running should not be the end of the process. A website needs to be organic and grow over time. This can be done in hand with your web design company, but also you should take an active role in updating and adding content to your website to keep it up-to-date. The more often you update your site, the more often Google sends it ‘spiders’ to rank your site and search your content.
So, how do you go about updating your website? Well, the initial, obvious choice is to use a CMS (Content Management System) to build and update your website.
There are a huge variety of CMS systems now on the market – some are Open Source (free to use) while others are custom built and used by web design companies as an extension of their services. With the former, Open Source CMS systems maybe free to use, but they may not be that easy to implement, administer and update, requiring costly expertise, usually paid by the hour. With the latter, the danger here is you are potentially locking yourself into using a custom CMS only supported by that one company, so any future updates or problems will rely on them. Maybe one reason so many of them use a custom-built system.
After creating many websites, we have chosen to use WordPress, the very popular, blogging platform as our CMS. The reasons for this are numerous, some of which are listed here.
- WordPress is an Open Source project and is therefore free to use
- The core software is built, and continually improved upon, by hundreds of community volunteers around the world
- WordPress started as just a blogging system, but has evolved to be used as full content management system through its development and the thousands of plugins, widgets and themes which extend the capabilities of your WordPress site
- From the start, WordPress has had a focus on aesthetics, web standards and usability, meaning it is both people-friendly (from the viewer’s perspective) and Google-friendly (the back-end)
- Blogs have built-in advantages over content management systems such as RSS feeds, comments, trackbacks and inline links
- It is fast and easy to implement and configure
- It is easy to link to Social Networking websites
- It has won countless awards, recently winning the best Hall of Fame CMS category in the 2010 Open Source Awards
- It is easy to update through any web browser – if you can use Word, then you have 90% of the skills required to use WordPress – we’ll train you in the last 10%.